Together, we successfully drove new growth while reducing the cost per sign-ups and cost per first scan. The challengeįetch partnered with Jampp to implement a programmatic User Acquisition strategy that would boost their sign-ups and first scans in the most efficient way. Moreover, the consumer-loyalty and retail-rewards app recently announced that it raised $80 million in Series C funding to continue innovating the product. Founder Wes Schroll stated that innovation and speed were key to their growth in 2020, with COVID-19 leading the app to adapt to the feedback that shoppers were giving. With food retail revenue increasing over 25%, total household grocery bills increased, and long-term grocery trends have changed. The app has seen accelerated growth during the global pandemic as COVID-19 created a sudden and significant shift in consumer shopping habits. Shoppers simply snap a picture of their receipt from any grocery store, and the app does the rest. With more than 16 million downloads since launching in 2017 and nearly 7 million active users, Fetch Rewards has processed nearly one billion receipts to date and has delivered more than $100 million in points. With the mission to make users’ life easier and more rewarding, Fetch Rewards helps consumers to save money on the products they buy and love. Fetch Rewards partnered with Jampp to unlock new growth with programmatic user acquisition, successfully increasing the number of sign-ups and first scans while reducing the CPA for both in-app events.
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